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Sophie Ottmann
Marketing and Communications with Advertising Graduate from Bournemouth University
Copy Writing Email Marketing Branding
Data Analysis SEO Content Strategy
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Social Media Campaign Management Researcher
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Hi, my name is Sophie and I am a recent graduate from Bournemouth University. This website will provide you with an insight of some of my industry and university work, covering social media content, copy-writing, campaign planning and my developing podcast series.
Work Experience
I have always been a creative thinker and have become well-versed across campaign and strategic planning and social media marketing.
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When presented with a challenge, I do not back down and instead try to learn, adapt and create innovative solutions in order to produce high quality results. Working alongside university for the last 4 years has meant I have had to manage a number of projects and tasks at the same time and despite competing deadlines I have gained the skills of good time management, communication and impecable organisation skills.
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I have gained experience in a wide range of sectors in order to provide a more diverse portfolio of my abilities. I have a detailed understanding of marketing principles and the end to end process for a marketing campaign from the proposition stage to deployment. Some of my acquired knowledge includes video editing, email marketing, blog writing and social media content - and you can help me add to the list!
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Marketing Experience
Pathway CTM - Marketing Executive
January 2021 - Present
Allianz Insurance and Petplan - Partnerships Assistant
July - August 2020
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In charge of updating and managing data on Zoho ATS and CRM softwares conforming with regulatory bodies whilst putting new processes in place to make the data more manageable and have greater impact on campaigns
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Designed and wrote copy for attention-getting email campaigns, social media posts, blog posts and text for presentations and website material
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Revolutionised and owned social media channels as well as coordinating, implementing and optimising content assets and customer journey touchpoints for multiple channels (website, paid media, social media)
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Activation across multi-channel campaigns to help boost awareness and ticket sales of online events and providing a post-event analysis
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Delegating tasks to the wider team to identify what we need to do to reach company goals and then actioning them accordingly
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Coordinated the reporting of social media analytics, website visits, and sharing relevant insights and data with clients
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Produced creative briefs and communicated effectively with agencies to activate campaigns
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Responsible for delivering creative and well-structured presentations to team leaders and senior members, working both individually and part of a team
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Handling sensitive data and accounts conforming with regulatory bodies to ensure the customer's best interests are at the forefront
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Offered solutions and ideas to different areas within the Marketing department and managed campaigns for events
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Finalist for AdVenture Pan-European Student Competition with Asahi Super Dry
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Chartered Institute of Marketing (CIM Foundation)
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Institute of Practitioners in Advertising (IPA Foundation)
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Digital Student Ambassador for Amazon Prime Student
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The Fundamentals of Digital Marketing: Google Digital Garage Certification
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Hubspot Marketing Software Course Certification
Marketing
Achievements
"Sophie has been an absolute pleasure to have in the team and we will miss her and her go-getter
attitude! She was always happy with any task given and would go above and beyond to complete it,
even adding her own spin if she felt like something could be improved, which was super impressive
and helpful to our busy, small business."
"Sophie is very comfortable in communicating within a discussion forum and does not require prompting to participate in team discussions. Her work is always carried out in a timely, organised manner and she is very transparent when she has additional capacity to take on additional tasks. Sophie has had a wide range of tasks and responsibilities during her internship at Petplan and has always embraced these challenges."
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