Brand Activism as a Marketing Mechanism

Brand Activism

A 3 minute video explaining why brand activism is essential for building consumer loyalty and a critical analysis on what is needed in order for a brand activism campaign to be considered authentic.

Task and what is being assessed

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Synopsis of video

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Brand Activism

A 3 minute video explaining why brand activism is essential for building consumer loyalty and a critical analysis on what is needed in order for a brand activism campaign to be considered authentic.

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