I have designed a marketing plan for Lidl responding to a brief in which Lidl needed new ways to market their Halloween products to ensure they are 'the one stop shop for everything you need to celebrate Halloween'. This covers owned and paid media channels.
With the aim of targeting a broad-church audience of ABC1CSD including parents who will be hosting Halloween parties or taking part in Trick or Treating as well as young people attending or hosting parties with friends/family this proposal responds to the proposition that Lidl is the one-stop shop with everything you need for Halloween.
Any questions?
I have designed a marketing plan for Lidl responding to a brief in which Lidl needed new ways to market their Halloween products to ensure they are 'the one stop shop for everything you need to celebrate Halloween'. This covers owned and paid media channels.